18th anniversary of PUNK IPA – the legend is back. The original design will be reprinted from April 21st. SHOGUN BURGER will be selling a special burger that matches this beer for a limited time!
SHOGUN BURGER, operated by Ganesha Co., Ltd. (Toyama City, Toyama Prefecture, CEO: Honda Daiki), and BREWDOG, run by BrewDog Company Japan Co., Ltd. (Shibuya Ward, Tokyo, COO: Honjo Atsushi), have come together to create an unconventional collaboration.
This is not just a pairing of beer and burgers, but a new movement created by people with a punk spirit.
BREWDOG’s signature PUNK IPA and SHOGUN BURGER’s one-of-a-kind Wagyu beef burger – this combination embodies the philosophy of both companies, which continue to take on new challenges.
■The significance and background of the collaboration “SHOGUN MEETS PUNK”
■Collaboration burger on sale for 40 days only!
PUNK IPA BACON JAM BURGER
The “PUNK IPA BACON JAM BURGER” is made using BREWDOG’s iconic signature beer, “PUNK IPA,” and features a simple yet deeply flavorful bacon jam.
It will be on sale for 40 days only from Monday, April 21st at three stores only: TOKYU KABUKICHO TOWER store, Shibuya store, and Azabudai Hills store.
This jam is carefully simmered using only bacon, tomatoes, and PUNK IPA, and has the characteristic fruity aroma that is unique to IPA.
SHOGUN BURGER’s signature meaty patty is topped off with the spiciness of habanero jack cheese.
In addition, the spicy accent of the haisai sauce and jalapeno, the refreshing acidity of the two types of pickles, and the sweetness of the bacon jam are in perfect harmony.
It is a burger that combines the three tastes of “spicy, sour, and sweet” and is called the “Three Tastes in One Burger.”
Enjoy it as it is with a PUNK IPA in hand!
■『SHOGUN MEETS PUNK』Collaboration Sales Information
Sales will start from Monday, April 21st at the following three stores only!
[1] SHOGUN BURGER Tokyu Kabukicho Tower Branch
Address: 1F Tokyu Kabukicho Tower, 1-29-1 Kabukicho, Shinjuku-ku, Tokyo
*Launch party will be held only on April 21st!
Time: 7pm – 10pm
Walk-ins are also welcome.
Please enjoy the “PUNK IPA BACON JAM BURGER” and the reissued “PUNK IPA.”
[2] SHOGUN BURGER Shibuya branch
Address: Kokusai Building 1F, 13-16 Udagawacho, Shibuya-ku, Tokyo
*Transformed into a “PUNK version” for 40 days only!
The store’s exterior and interior are all punk! Enjoy limited edition burgers and retro beers in a punk atmosphere.
[3] SHOGUN BURGER Azabudai Hills store
Address: 1F Azabudai Hills Tower Plaza, 1-3-1 Azabudai, Minato-ku, Tokyo
Stores selling the reissued “PUNK IPA”
You can enjoy it at 14 stores: Toyama store, Shinjuku main store, Machida store, Kanazawa store, Shibuya store, Azabudai Hills store, TOKYU KABUKICHO TOWER store, Gion Shijo store, Nagareyama Otakanomori store, Shinsaibashi store, Ikebukuro West Exit store, Takasaki store, PARK&CAFE Uozu store, and SUSUKINO store.
■Check it out! The SNS campaign will start on April 21st.
To commemorate the SHOGUN BURGER × BREWDOG collaboration, we are holding a social media campaign where you can win a collaboration mini tote bag!
The participation methods are different for Instagram and X (formerly Twitter), so please check them out.
[About the Instagram Campaign]
Application period: April 21st (Monday) to May 6th (Tuesday)
1. Take a photo of “PUNK IPA BACON JAM BURGER” and “PUNK IPA”
⑵Include the hashtag #shogunmeetspunk in the caption
⑶Follow the official SHOGUN BURGER and BREWDOG accounts on Instagram
[About the X (formerly Twitter) Campaign]
Application period: April 21st (Monday) to April 25th (Friday)
⑴Repost (RT) the target post on the official BREWDOG account
⑵ Follow the official SHOGUN BURGER and BREWDOG accounts on X
There is a chance for 10 lucky winners to win a collaboration mini tote bag!
Please come and experience the “punk” world of SHOGUN BURGER × BREWDOG on social media.
“SHOGUN MEETS PUNK”This is the beginning of a revolution.
Not only will you get to taste the best burger and beer, but that one bite might change the way you think about your life. Come and change the world.
■About SHOGUN BURGER, originating from Toyama
The first store opened in Sogawa, Toyama City, Toyama Prefecture in 2017. The Wagyu beef burger, made by a professional yakiniku chef, won sixth place in the world at the World Food Championships, the world’s largest food sports festival, just five years after its launch. In addition, the store will open in Shanghai in 2024, and the burger stand is growing into a business that is expanding not only in Japan but also around the world.
The patties are made using carefully selected Japanese beef and are made using the techniques of a long-established yakiniku restaurant in Toyama, and are characterized by their meaty flavor that spreads the more you chew them. This dish is made with the utmost attention to detail, from the unique texture of each cut of meat, the overflowing meat juices, the impact of the first bite, to the lingering aftertaste.
Furthermore, the sauce, which is the accent of yakiniku restaurants, is also made with the know-how that only a yakiniku restaurant can offer.As “the finest junk food,” we have created a new-generation Wagyu burger that has never been seen before.
■Store details
・Directly managed stores
There are 10 stores: Toyama store, Shinjuku main store, Machida store, Kanazawa store, Shibuya store, TRUCK Miyakojima store, Azabudai Hills store, TOKYU KABUKICHO TOWER store, Onnason store, and Gion Shijo store.
・Franchise stores
There are 10 stores: Akihabara store, Yokohama Red Brick Warehouse store, Nagareyama Otakanomori store, Shinsaibashi store, Ikebukuro West Exit store, Takasaki store, PARK&CAFE Uozu store, Asakusa store, SUSUKINO store, and Shanghai store.
■ Information on each SNS
Official Instagram▶https://www.instagram.com/shogunburger
Official X▶ https://x.com/shogunburger
Official TikTok▶ https://www.tiktok.com/@shogunburger
■Ganesha Co., Ltd.
Head Office: Toton 2F, 1-9-7 Toiyacho, Toyama City, Toyama Prefecture
Representative: Representative Director Honda Daiki
Ganesha Official Website: https://ganesha-inc.net/
Business description: Restaurant management/recruiting and operating franchise chains/store production/meat business
BrewDog Company Japan Ltd.
Head Office: 3rd Floor, 2-4-1 Ebisu Minami, Shibuya-ku, Tokyo
Representative: Chief Operating Officer Atsushi Honjo
BrewDog Company Japan Official Website: https://www.brewdog.jp/
Business: Commerce (wholesale, retail)
