The first in Japan! The "Magical Angel Creamy Mami" POP-UP store, which was a huge success in Hong Kong, will be appearing in Akihabara for a limited time with about 80 kinds of products!

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The hugely popular “Magical Angel Creamy Mami” POP-UP store in Hong Kong is coming to Japan with a ton of new products! We have a wide variety of products under the theme of “Backstage.”

11JAN Limited (Headquarters: Hong Kong Special Administrative Region, CEO: Suzuki Masashi), a group of creators that produces products based on Japanese anime and game IP and sells them worldwide from their base in Hong Kong, will be holding a limited-time pop-up store themed around Creamy Mami, the Magical Angel, an IP of Pierrot Co., Ltd. (Headquarters: Mitaka City, Tokyo, President and CEO: Ueda Noriaki).

This project is the first time that the company has planned to hold a theme event in Hong Kong, which it has been holding for many years, simultaneously in Japan. The theme for this event is “Backstage,” and the plan is based on the story of a secret dressing room of Creamy Mami, a mysterious idol who appeared like a comet, visited only by a select few fans. Approximately 80 kinds of products have been prepared exclusively for this event.

The project will start at 10:00 on September 21, 2024. Don’t miss this rare opportunity.

◆ Implementation details

Location: Bandai Namco Cross Store Atre Akihabara 1, 3F, Character Pop Store No. 1

Event period: Saturday, September 21, 2024 – Sunday, October 27, 2024

Address: 3rd floor, Atre Akihabara 1, 1-17-6 Sotokanda, Chiyoda-ku, Tokyo 101-0021

Business hours: 10:00-21:00

◆Product Introduction

All products are new releases developed exclusively for this store.

We would like to introduce some of our representative products.

*The release date for some items may be in October. Please check our social media posts for details.

Big size 3,800 yen (excluding tax) / Mascot size 2,200 yen (excluding tax)

Sitting Plush Toy BIG & Sitting Plush Toy Mascot

The signature item of “Ii Jan” is a sitting stuffed animal. It comes in two sizes: a 20cm size for decorating your room, and a 9cm size for attaching to your bag as a mascot.

For the mascot size, we included a stuffed animal pouch.

Limited quantity of 200 for the event

Polystone Statue

This is a slightly luxurious polystone figure that is perfect for your room’s interior.

It is inspired by Creamy Mami sitting on the moon in the opening video.

Limited to 20 units in Japan.

Scheduled for release in October

Card pack 450 yen (excluding tax) Binder 4,000 yen (excluding tax)

Collection cards and binder (sold separately)

A total of 41 different cards featuring famous scenes and key visuals are available. Each pack contains 3 random cards.

If you store the cards in a special binder, the book will look like a medieval Western picture book.

The binder is scheduled to be released in October

Lightbox (6 types + secret)

This product is inspired by the neon signs of Hong Kong, where we are based. There are 6 different designs, and they are randomly and blind sealed. Look forward to finding out which design you will get.

・We have prepared a total of 80 other products exclusively for our store.

◆Bonus

We offer special benefits to customers who purchase products from our store according to the amount of their purchase.

*Limit of one item per person. Ends while stocks last. If you are interested, please check with staff to see if the item is in stock before making your purchase.

[Benefit 1] Shopper: A gift for customers who purchase eligible products for 6,600 yen or more (tax included)

[Bonus 2] Colored paper: Gift for customers who purchase eligible products for 3,300 yen or more (tax included). There are 4 types in total.

Please see below for the distribution period for each design.

September 21st (Sat) – September 29th (Sun): Royal Mami

September 30th (Monday) – October 9th (Wednesday): Western Mami

October 10th (Thursday) – October 18th (Friday): Oriental Mami

October 19th (Sat) – October 27th (Sun): Kimono Mami

◆Now being held in Hong Kong!

This event is an exhibition planned to be held in Hong Kong. The first one, held in Hong Kong in 2022, was a huge success, capturing the attention of the region, and attracting approximately 20,000 visitors during the period.

The second event will be held on September 13, 2024. On the first day, it was as popular as ever, with around 100 customers attending. In keeping with the theme of “Backstage Glamour,” a corner was set up inside the store that resembled the dressing room where Creamy Mami stays during live events.

It’s unfortunate that we weren’t able to recreate such an elaborate interior gimmick in Japan, but we wanted everyone in Japan to at least be able to get their hands on our products, so we decided to create this Akihabara POP-UP store.

◆About the original illustrations

When we decided on the theme of “Backstage,” we carefully considered what we could show to the fans to make them happy. We considered several key points and designed the interior and merchandise based on ideas such as “What is Creamy Mami’s dressing room like?” and “It would be nice if she had lots of different dresses to change into.”

If Mami were to change her costume for a live concert, what kind of costume would she show this year? I had fun pondering this. The four costumes for this special design were born from this background. Royal Mami, Western Mami, Oriental Mami, and Kimono Mami. We will welcome the audience with a variety of unique costume changes.

◆About “It’s Okay”

A group of creators who travel between Hong Kong and Japan to plan and sell IP-related goods for anime and games.

We imagine scenes that make our customers say, “Oh, that’s great!” with joy, and our mission is to create value by experiencing the greatest joy of creating those scenes.

We would be happy if our products could spark conversations. It would be fantastic if they could be the starting point of endless, passionate conversations. Products that have a stylish point that makes you want to tell someone about them and show off a little. We will continue to plan products that will make you say, “That’s great!” and have fun.

Merchandise sales:

Our main sales channel is pre-orders through our own e-commerce site, but we are always looking for sales partners in Japan, the US, and China. If you are interested in our plans and products, please feel free to contact us.