DAY TO LIFE Co., Ltd. (Headquarters: Kita-ku, Osaka City, Osaka Prefecture; CEO: Kenkichi Sugiuchi) will open a new store of “BEL BUTTER WAFFLE,” a specialty store of freshly baked Liege waffles, which opened its first store last year (December 2024), at Yodobashi Camera Multimedia Akiba (Chiyoda-ku, Tokyo) on Tuesday, January 21, 2025. “BEL BUTTER WAFFLE,” which was born from the desire to “make the world’s sweets even more delicious,” is an authentic yet new “specialty store of ‘freshly baked waffles’ that surpass the real thing.” Please enjoy the new world of waffles that we are proud to present.
● “I want to make the world’s sweets even more delicious”
We have been delivering a wide variety of sweets to our customers through our commitment to providing “freshly made” and “freshly prepared” products. Western confectionery includes many traditional baked goods that use wheat and butter as the main ingredients. Each baked good has its own characteristics and traditional manufacturing methods that have been handed down since ancient times. While maintaining our commitment to these traditional manufacturing methods, we have continued to research and develop with the theme of “making the world’s sweets even more delicious.”
One of the sweets I came across was one of them.
Liege waffles are freshly made, “freshly baked” sweets that allow you to taste the deliciousness of the ingredients straight away.
“We want to make Liege waffles even more delicious.” This is what inspired us to start researching and developing waffles.
About “BEL BUTTER WAFFLE”
Authentic and “beyond the real thing,” it is new.
BEL BUTTER WAFFLE specializes in freshly baked Liege waffles that bring out the full flavor of wheat and butter.
▶Brand site: https://www.belbutterwaffle.com/
●About “BEL BUTTER WAFFLE” waffles
01. Materials are selected and products are developed in Belgium
We stayed in Belgium (Brussels, Liège) and selected ingredients (cultured butter, pearl sugar, etc.) suitable for the waffles we aim to create that “exceed the real thing,” and developed the product locally.
02. The perfect balance of ingredients and manufacturing methods to create a harmonious blend
These waffles, made with a secret blend that has been thoroughly researched, are baked using a unique method (the Sugar Butter Embrace method) developed to bring out the full, rich flavor of the wheat and butter.
03. Uses Belgian cast iron that achieves “ideal heat distribution”
We repeatedly tried out different waffle molds and experienced the effect of different casting materials on the taste and flavor. To achieve the “ideal cookedness” we seek, we use ironware cast in Belgium to bake our waffles at “BEL BUTTER WAFFLE”.
● “BEL BUTTER WAFFLE” store information
BEL BUTTER WAFFLE Yodobashi Akiba store (opening January 21, 2025)
Location: 1-1 Kanda Hanaokacho, Chiyoda-ku, Tokyo 101-0028
Business hours: Weekdays 9:30-22:00 Saturdays, Sundays and holidays 9:30-22:00
Phone number: 03-5577-5284
BEL BUTTER WAFFLE Wing Shinbashi store (opening December 19, 2024)
Location: 105-0004, Minato-ku, Shinbashi, Tokyo, 2-chome, East Exit Underground Mall No. 1, Wing Shinbashi B1
Business hours: Weekdays 10:00-22:00 Saturdays, Sundays and holidays 10:00-21:00
Phone number: 03-3572-8215
About DAY TO LIFE Co., Ltd.
We develop sweets brands, including our flagship brand, Beard Papa, a specialty cream puff store. As a leader in sustainability in the sweets industry, we are a group of professionals who strive to achieve a win-win situation for all (sellers, buyers, and society) so that people can live happily.
Company name: DAY TO LIFE Co., Ltd.
Representative: Kenichi Sugiuchi, Representative Director
Number of employees: 213 full-time employees, 2,222 part-time employees, 401 full-time employees in the group (as of February 2024)
Address: AS Building 2F, 3-13-20 Nishitenma, Kita-ku, Osaka 530-0047
Phone number: 06-6361-7000
Corporate website: https://daytolife.co.jp
[Business Description]
Restaurant management/Recruiting and training restaurant franchisees/Confectionery manufacturing and sales
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