[ARROW TREE] ARROW TREE will open at Ecute Akihabara on Monday, April 7, 2025!

Our greatest joy is to let you enjoy the best fruits of the season.

Every day, our professionals select the best seasonal delicacies.

In 2004, a fruit and vegetable wholesaler founded in 1947 in the Kobe area wanted to deliver the “Sachinoka strawberry” and other high-quality Japanese “king” fruits, which have been painstakingly grown by Japanese farmers, to many fruit lovers in the form of sweets. The “ARROW TREE” brand was born from this desire.

For over 20 years since its founding in 2004, the ARROW TREE brand has cherished its original philosophy and, as an “arrow” filled with love by all of its staff, has been transforming high-quality fruit picked from trees all over Japan and the world into sweets lovingly prepared by pastry chefs in Kobe. These sweets are then delivered to people all over Japan and tourists visiting Japan as special gifts symbolizing health, wisdom, and beauty.

And now, as a new challenge for the brand,

ARROW TREE’s first fully self-checkout shop will open on Monday, April 7, 2025. The shop will allow customers to choose and pick up their own individually packaged sweets, such as tarts, parfaits, and whole cakes, which are full of fruit and have a colorful appearance and flavor that will remain the same, making shopping quicker and more convenient.

■Ecute Akihabara store limited items

●Fruit tart

Arrow Tree will be selling nine different kinds of fruit tarts, which are synonymous with the brand, in square shapes that are more visually appealing than the traditional triangular shapes.

These tarts come in special packaging so that customers can choose and pick them up themselves, making them a great gift item.

Baked goods

A new product exclusive to the Ecute Akihabara store. A sable with a rich buttery aroma and a crispy texture.
We offer three types: vanilla with a gentle sweetness, chocolate with a rich flavor, and strawberry with a sweet and sour yet refreshing scent.
Perfect for tea time or as a gift.

●Crispy! Vanilla butter sable ¥550 (tax included)

●Amaou Fragrance! Strawberry Butter Sable ¥590 (tax included)

●Fragrant cacao! Chocolate butter sable ¥590 (tax included)

■Parfaits available only at Kanto stores

The full lineup of sweet parfaits exclusive to the ARROW TREE Ecute Tachikawa and Kitasenju Marui stores will now be available at the Ecute Akihabara store.

*The sales lineup differs at the Ecute Tachikawa store and the Kitasenju Marui store.

*Some specifications may differ at the time of sale.

■Store Overview

*The content of this article may be changed without notice.

What is ARROW TREE?