A new Japanese and Western confectionery shop using rice, “Shinki KIKUJIRO”, will open at Ecute Akihabara on April 7th

Precia Co., Ltd. (Head office: Atsugi City, Kanagawa Prefecture, President and CEO: Katsutoshi Takiguchi, hereinafter referred to as “Precia”) will open a new Japanese and Western confectionery store using rice, “Kikujiro,” at “Ecute Akihabara” inside JR Akihabara Station.

KIKUJIRO is a Japanese and Western confectionery shop born from the desire to “enrich the world with sweets made from rice.” In 1910, Kikujiro Iwaki opened a Japanese confectionery shop called “Shinkin” in Sendagaya, Tokyo, and in 2021 it was reborn as “KIKUJIRO,” selling Japanese and Western confectionery with the theme of “new sweets made with rice.”

■ Product lineup

At the KIKUJIRO Ecute Akihabara store, we deliver sweets made with “rice x traditional deliciousness x new ideas,” such as the new “Tokyo Walnut Bean Daifuku” with a crispy and chewy texture, and the limited edition “Tokyo Fluffy Dora (Mochi Mochi Gyuhi)” that can only be purchased at ECUTE Akihabara.

・Tokyo Walnut Daifuku [Shinkin KIKUJIRO signature product]

This authentic rice cake is made with a wooden mallet and made from Koganemochi rice cakes produced in Iwate Prefecture, and is filled with a generous amount of bean paste made from red beans produced in Tokachi, Hokkaido. This bean daifuku has a new texture, with the salty taste of red peas and the texture and aroma of walnuts creating an exquisite taste.

For those who like smooth red bean paste, we also have “Tokyo Walnut Daifuku”. Please try comparing the taste.

・Tokyo Fluffy Dorayaki (chewy gyuhi) [Ecute Akihabara store exclusive product]

The dough is made from a blend of rice flour and baked until fluffy, then sandwiched between Hokkaido red bean paste and gyuhi rice cake. This luxurious Norayaki combines the fragrant bean paste with the gentle sweetness and chewy softness of the gyuhi rice cake.

We also have popular souvenir flavors such as “Brown Sugar Kinako Mochi” and “Sukiyaki Flavor” for those who want to enjoy Japanese cuisine.

We also have a wide selection of Western-style sweets made with rice. Not only can you enjoy them on a daily basis, but they can also be easily purchased as souvenirs for those who commute to Akihabara Station or those who visit Akihabara for sightseeing.

・Tokyo is packed.

Rice puffs and almonds are coated with butter and honey, then baked on a sable. In addition to the luxurious sweetness of the butter and honey, the crunchy texture of the rice puffs and their fragrant taste will become addictive. They are also available in gift boxes containing 5 or 10 pieces.

・Tokyo is crumbling.

Made with domestically produced rice flour, these cookies have a gentle texture that crumbles easily. In addition to the rich aroma of butter, the crispy texture of the rice puffs adds an accent. They are also available in gift boxes containing 5 or 8 pieces.

・Tokyo KomeBits [New Product]

“Even rice can be a snack! Rice is transformed into a snack.” The dough is made with a blend of rice flour, creating a new type of salty cookie. A marriage of curry flavor and the gentle sweetness of the cookie. The crumbly texture of the rice flour is addictive. Please enjoy “Tokyo KomeBits,” a new type of snack made with rice.

・Tokyo Chocolate Omelette [New product]

The soft, chewy dough, similar to that of a dorayaki, is sandwiched with a delicious hazelnut chocolate cream. The cream is flavored with rice-based liquor, and is an elegant item that combines luxurious ingredients with a sharp flavor.

■Store Overview

・Store name: Shinkin KIKUJIRO Ecute Akihabara store

Location: Ecute Akihabara, 1-17-6 Sotokanda, Chiyoda-ku, Tokyo

・Opening date: Monday, April 7, 2025

Access: Inside JR Akihabara Station (1st floor inside the ticket gates) Immediately outside the Electric Town ticket gates

Business hours: Weekdays 10:00-21:00 Saturdays, Sundays and holidays 10:00-20:00 (No fixed holidays *same as Ecute Akihabara

・Instagram: https://www.instagram.com/shinkine_kikujiro/

Company Overview

Company name: Precia Co., Ltd.

Address: 5-32-1 Tomuro, Atsugi City, Kanagawa Prefecture

Representative: Katsutoshi Takiguchi

Established: October 1994

URL: https://www.plecia.co.jp/

Business description: Manufacturing and sales of Western and Japanese sweets, management of Western and Japanese sweets shops

● Contact information for product inquiries

KIKUJIRO Customer Service Center

TEL: 0120-631-901

Reception hours: 9:00-12:00, 13:00-17:00 (excluding Saturdays, Sundays, national holidays, and the New Year holidays)

For press inquiries regarding this release, please contact:

Precia Co., Ltd. Direct Sales Division

TEL: 046-295-9532