THE IDOLM @ STER SideM 315 Production Work Collaboration Campaign Project “SEGA Limited SideM Grill & Drink Implementation Information” Announcement of the 1st edition

Starts on Saturday, November 6, 2021

We will sell original Taiyaki with the motif of the mascot character appearing in The Idolmaster SideM and plan drinks that novelty coasters can get at 13 other stores nationwide.

GENDA SEGA Entertainment Co., Ltd. will hold "SEGA Limited SideM Grilling & Drink Planning" from Saturday, November 6, 2021 at SEGA's target stores.

"THE IDOLM @ STER SideM" is the first male idol-produced game in the "THE IDOLM @ STER" series, which was launched in 2014 by BANDAI NAMCO Entertainment Inc.
The player will be the producer of 315 (Psycho) production, producing unique male idols with various backgrounds such as former lawyers, former teachers, and former SDF personnel.
This time, at the SEGA no Taiyaki Akihabara store operated by GENDA SEGA Entertainment, it will appear in The Idolmaster SideM.
We will sell original Taiyaki with a mascot character as a motif and plan drinks that novelty coasters can get at 13 other stores nationwide.

Sega no Taiyaki Akihabara store " SideM Yaki " first

Implementation period: November 6th (Sat) -November 28th (Sun), 2021
Items for sale: SideM-yaki (Kaeru, Kumachi, Satan) * Characters cannot be selected.
Novelty: All 24 coasters (random)
Sales unit price: 500 yen (tax included) Flavor: Premium cream chocolate

The first drink project with novelty

Implementation period: November 6th (Sat) -November 28th (Sun), 2021
Products for sale: Drinks with novelty
Novelty: All 24 types of coasters (random) Sales unit price: 500 yen (tax included)

[ Implementation store ]
Sega Sendai, Sega Ikebukuro, Sega Shinjuku Kabukicho, SHIBUYA109 LIVE TV Hachista,
Sega Collaboration Cafe Stand Building No. 4, Sega Kanayama, Sega Market Square Sasashima, Sega Namba Avion
Sega Kanazawa Showno, Sega Aeon Mall Okayama, Sega Hiroshima Main Street, Sega Fukuoka Tenjin, Sega Amu Plaza Kumamoto

Follow & rate Lee over door campaign

To commemorate the campaign, a follow-up and retweet campaign will be held on Twitter from October 22, 2021 (Friday).

Following the official Twitter account of SEGA's shop ( https://twitter.com/SEGA_Ent ), 3 people who retweet the tweet will be selected by lottery to complete all 24 novelty coasters. We will give you a "set". The retweet campaign is until November 5th (Friday).

[About measures to prevent the spread of new coronavirus infection]

■ We will take the following measures during business hours.
・ Thorough management of employee physical condition
・ Wearing masks, washing hands, gargling, and disinfecting during business hours
・ Ventilation inside the store by opening the entrance, etc.
・ Ensuring the space between game devices
・ Sterilization and cleaning of equipment using hypochlorous acid water
(Please let us know as we will individually disinfect the desired equipment.)
・ Reduction of business hours
* Some stores may have exceptions.

■ Request to customers
From the perspective of preventing the spread of new coronavirus infection, please take the following actions.
・ Please wear a mask.
・ Please disinfect your fingers.
・ Those with a body temperature of 37.5 degrees or higher and those who are not in good physical condition will not be admitted.
* Please check the website of each store for business hours and requests when visiting the store.

● Collaboration planning site: https://tempo.gendasega.jp/sidem.html
● Idolmaster OFFICIAL WEB: https://idolmaster-official.jp/
● Idolmaster SideM 315 Production Work Collaboration Campaign
https://sidem-gs.idolmaster-official.jp/collabo/

[Copyright notice]

© BANDAI NAMCO Entertainment Inc.