Genshin Impact celebrates its 6th anniversary with a flurry of announcements! A commemorative theme song has been released, a nationwide advertising campaign is underway, and a permanent cafe is set to open!

The 6th anniversary theme song sung by Takanori Nishikawa has been released, advertising campaigns are being implemented in train stations and outdoors nationwide, and the first permanent Genshin Impact cafe will open in 2027! COGNOSPHERE Co., Ltd. HoYoverse, a globally expanding interactive entertainment brand, has announced a variety of new projects to commemorate the 6th anniversary of its multi-platform open-world RPG, Genshin Impact. Details of each project will be announced, including the release of the Genshin Impact 6th anniversary theme song sung by Takanori Nishikawa, the implementation of a nationwide advertising campaign in train stations and outdoors to celebrate the 6th anniversary, and the opening of Genshin Impact's first permanent […]

Anna and Elsa from “Frozen” are now available on “PalVerse”!

[New Product] Anna and Elsa from "Frozen" join the "PalVerse" deformed figure series! Bushiroad Creative Co., Ltd. (Headquarters: Nakano-ku, Tokyo; President: Kosuke Narita), a group company of Bushiroad Co., Ltd. (Headquarters: Nakano-ku, Tokyo; President: Takaaki Kidani), is pleased to announce that it has begun selling a new product in its deformed figure brand "PalVerse," "PalVerse / Disney vol.3," starting September 18th (Friday).   ©Disney ©BUSHI     Disney characters Anna and Elsa from "Frozen" are now available on PalVerse! Anna and Elsa from "Frozen" are now available as palm-sized, stylized figures in the "PalVerse" series!   Sales will begin on September 18th (Friday) at anime goods and hobby shops nationwide, […]

Love Live! Nijigasaki High School Idol Club: Flower Goddesses POPUP STORE to be held!

Love Live! Nijigasaki High School Idol Club The Flower Goddesses POPUP STORE opens today! Team Entertainment Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Yoshinari Kajima), a subsidiary of Edia Co., Ltd., is pleased to announce that it will be holding a pop-up store selling original goods featuring newly drawn illustrations of "Love Live! Nijigasaki High School Idol Club" for a limited time starting September 18, 2026 (Friday).     Flower Goddesses POPUP STORE Overview A pop-up store for "Love Live! Nijigasaki High School Idol Club" will be held for a limited time at Volks Akihabara Hobby Heaven 2 and Volks Osaka Showroom!   We have a wide variety of […]

GLEN CLYDE SOCKCLUB TOKYO has reopened in the manufacturing district of 2k540!

GLEN CLYDE SOCKCLUB TOKYO will reopen on Thursday, September 10th in the manufacturing district of 2k540! ~A place where you can enjoy socks even more~ GLEN CLYDE SOCKCLUB TOKYO 2k540, a directly managed store operated by sock specialist manufacturer Glen Clyde Co., Ltd., located under the railway overpass between JR Akihabara Station and Okachimachi Station in the commercial facility “2k540 AKI-OKA ARTISAN,” which is themed around “Japanese craftsmanship,” has relocated to section J-2 and reopened on Thursday, September 10, 2026 at 11:00 AM.   What is GLEN CLYDE SOCKCLUB TOKYO? GLEN CLYDE SOCKCLUB TOKYO, operated by Glen Clyde Co., Ltd., is a specialty sock shop that continues to create socks […]

A collaboration cafe for “Mushoku Tensei: Jobless Reincarnation – Chronicle of Echoes” is being held!!

From September 18th (Fri), the “Mushoku Tensei: Jobless Reincarnation – Chronicle of Echoes” collaboration cafe will be held at Cure Maid Cafe!! Tablier Marketing Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Yoshiyuki Matsunaga) will be holding a “Mushoku Tensei: Jobless Reincarnation – Chronicle of Echoes” collaboration cafe at Cure Maid Cafe. From September 18th (Fri) to October 4th (Sun), 2026, CURE MAID CAFÉ will be hosting a collaboration café for the smartphone/PC game “Mushoku Tensei: Jobless Reincarnation – Chronicle of Echoes,” which was officially released on July 27th.   The collaboration cafe will offer a menu inspired by the still images that appear in the game. Rudeus’s Fluffy and Creamy […]

The extremely spicy cold noodles, “Shinigami Reimen” (Death God Cold Noodles), now come in 5 levels of spiciness. Those who can finish the 5th level of spiciness will receive a “Certificate of Survival from the Underworld.”

[1st Anniversary of Release] The extremely spicy cold noodles “Shinigami Reimen” now have 5 levels of spiciness. The highest level is named “The Night of the Last Day of the Long Weekend” (Akihabara, Tokyo Reimen) Tokyo Reimen, a cold noodle specialty restaurant in Akihabara, has expanded the spiciness level of its extremely spicy “Shinigami Reimen” (Death God Cold Noodles), which uses Carolina Reaper peppers, from three levels to five. Those who can finish the level 5 spicy dish will receive a “Certificate of Survival from the Underworld.” Tokyo Reimen, a cold noodle specialty restaurant in Akihabara, has expanded the spiciness options for its extremely spicy “Shinigami Reimen” (Death God Cold […]

New Fortnite items are going on sale! Plus, a limited-time event will be held at Belle Salle Akihabara!

Hot Toys has announced the release of Fortnite merchandise! The venue was transformed into Fortnite colors for the launch event held in Akihabara! Hot Toys Japan Co., Ltd. (Location: Shibuya-ku, Tokyo; President and CEO: Frank Dubois) will release products related to the hugely popular game “Fortnite,” which has become a social phenomenon, worldwide through Hot Toys.   Hot Toys’ flagship 1/6 scale figure line begins with a three-dimensional representation of the main character, Jonesy the First. The lineup also includes other must-have items for Fortnite fans, such as the deformed “Cosbi” series figures and a 1/1 scale Victory Crown recreated under the “Toy Sapiens” label.   Furthermore, to coincide with […]

Fruit Peaks’ “Peach Festival” concludes on August 31st.

Fruit Peaks’ “Peach Festival” concludes on August 31st. 130,000 people visited in July, and the peach parfait received a huge response on social media. We’re running a limited-time campaign from August 29th for three days only, where you can earn triple points on our app! Fruit Peaks, a fruit tart and cafe specialty shop operated by Aoki Fruits Co., Ltd. (Headquarters: Koriyama City, Fukushima Prefecture, President: Daisuke Aoki), will be ending its “Peach Festival,” which began on July 1st, 2026, on August 31st, 2026 (Monday). This year’s Peach Festival featured tarts, parfaits, and other items made with luxurious seasonal peaches, and was extremely well received, with a total of 130,000 […]

The “Yowamushi Pedal LIMIT BREAK” POP UP STORE Gleamistia ver. will be held from August 28th (Friday)!

The “Yowamushi Pedal LIMIT BREAK” TV Anime POP UP STORE Gleamistia ver. will be held from August 28th (Friday)! Bushiroad Creative Co., Ltd. (Headquarters: Nakano-ku, Tokyo; President: Kosuke Narita), a group company of Bushiroad Co., Ltd. (Headquarters: Nakano-ku, Tokyo; President: Takaaki Kidani), will be holding the “TV Anime ‘Yowamushi Pedal LIMIT BREAK’ POP UP STORE Gleamistia ver.” from Friday, August 28, 2026. New merchandise featuring classic, newly drawn illustrations inspired by the starry sky will be available. *Top image: ©Wataru Watanabe (Weekly Shonen Champion) / Yowamushi Pedal 05 Production Committee   Event Overview Exhibition period Friday, August 28, 2026 – Sunday, September 6, 2026   place Bushiroad Creative Store Akihabara […]

Animate Akihabara will reopen on August 8th with an expanded sales floor!

In addition to expanding the character goods floor, they will also be adding a new floor dedicated to capsule toys and a floor for limited-time events. Animate Co., Ltd. will be reopening Animate Akihabara on August 8, 2026.   This renovation includes the addition of “POP @P CAPSULE -AKIHABARA-,” a store specializing in capsule toys, on the B1 and 1F of the ANNEX, and new floors on the 4th to 7th floors for official shops and events .   Furthermore, the 2nd and 3rd floors will become character goods floors, handling a variety of products specifically related to video games. In addition, in Building 1, the character goods floors on […]