Genshin Impact celebrates its 6th anniversary with a flurry of announcements! A commemorative theme song has been released, a nationwide advertising campaign is underway, and a permanent cafe is set to open!

The 6th anniversary theme song sung by Takanori Nishikawa has been released, advertising campaigns are being implemented in train stations and outdoors nationwide, and the first permanent Genshin Impact cafe will open in 2027!

COGNOSPHERE Co., Ltd.

HoYoverse, a globally expanding interactive entertainment brand, has announced a variety of new projects to commemorate the 6th anniversary of its multi-platform open-world RPG, Genshin Impact. Details of each project will be announced, including the release of the Genshin Impact 6th anniversary theme song sung by Takanori Nishikawa, the implementation of a nationwide advertising campaign in train stations and outdoors to celebrate the 6th anniversary, and the opening of Genshin Impact's first permanent cafe in 2027.
 

 

Takanori Nishikawa's Genshin Impact 6th Anniversary theme song, "Kaze no Omoide" (Memories of the Wind), has been released!

To coincide with Genshin Impact's 6th anniversary today, September 28th (Monday), the 6th anniversary theme song, "Memories of the Wind," has been released on the official Genshin Impact YouTube channel.
 

For the Japanese version of this song, we were fortunate to have Takanori Nishikawa, the artist best known for his role as Kazuto Araki in Genshin Impact, participate in the vocals.
 

This commemorative song reflects on the journey we've taken together with all of you travelers, so please give it a listen.
 

 

URL: https://youtu.be/SF8Z79xO8vg
 

Song Introduction

Title: "Memories of the Wind"
Music provided by HOYO-MiX
Composer: Xin Zhao (HOYO-MiX)
Japanese version sung by Takanori Nishikawa
 

Artist Introduction

Takanori Nishikawa

Born September 19, 1970. From Shiga Prefecture.
 

In 1996, he debuted as a solo project "TMRevolution" with the song "Dokusai -monopolize-". Since then, he has had numerous hit songs, including "HOT LIMIT," which has surpassed 100 million streams, as well as "HIGH PRESSURE," "WHITE BREATH," and "INVOKE."
 

In 2018, he began his music career in earnest under the name "Takanori Nishikawa." His 2024 release "FREEDOM" became a long-running hit. In March 2025, he released his 3rd album, "SINGularity III -VOYAGE-."
 

In 2026, his performance of "HOT LIMIT" on "THE FIRST TAKE" became the fastest video on the channel to surpass 10 million views. Starting in July, he will be holding two revival tours concurrently: "TMR LIVE REVOLUTION '26-'27 REWIND OF CLOUD NINE" and "TMR LIVE REVOLUTION '26-'27 REWIND OF Joker Type 2".
 

He continues to take on new challenges in a wide range of fields, including acting, voice acting, and hosting television programs.
 

In 2008, he was appointed "Shiga Hometown Tourism Ambassador" by his hometown of Shiga Prefecture, and from 2009 he organized "FEST. INAZUMA" (known as "Inazuma Rock Fes" until 2025), the prefecture's first large-scale outdoor music event, which has been held annually in Shiga Prefecture ever since with the cooperation of local governments.
 

Received the Shiga Prefecture Cultural Merit Award in 2020. Received the Yasushi City Citizen's Honor Award in November 2024.
 


 

 

Genshin Impact's 6th Anniversary Nationwide Station and Outdoor Advertising Campaign, "The Journey Continues," begins today!

With countless encounters and cherished memories in my heart, the journey I've taken with fellow travelers will continue on.
 

Starting today, September 28th (Monday), the nationwide in-station and outdoor advertising campaign "The journey continues," commemorating the 6th anniversary of Genshin Impact, has begun. Special in-station and outdoor advertisements will appear in Tokyo, Osaka, Nagoya, Sendai, Hokkaido, and Fukuoka.
 

This advertisement is designed to evoke memories of your past travels, so please take a look for yourself.
 

Publication period

Monday, September 28, 2026 – Sunday, October 4, 2026

*The Tokyo/Akihabara area is open until October 11th (Sunday).

 

Publication location/schedule


 

 

The first permanent Genshin Impact cafe, "Genshin CAFE," will open in 2027!

A place to relax and unwind, while cherishing memories of your adventures in Teyvat.
 

We are pleased to announce that Genshin Impact's first permanent cafe, "Genshin CAFE," will open in the Tokyo area in 2027.
 

We are currently working diligently to create a store that will meet the expectations of all travelers who love Genshin Impact, offering exclusive merchandise only available here, food menus that reflect the world of the game, and various campaigns.
 

Details such as the opening date, store location, menu, merchandise, and admission/reservation methods will be announced sequentially on the official website and official X account at a later date, so please stay tuned for further updates.
 

■Cafe Official Website: https://genshin-cafe.jp

■CAFE Official X: https://x.com/genshincafejp
 


 

 

About Genshin Impact

Genshin Impact is a free-to-play open-world RPG where players journey across the beautiful continent of Teyvat. The player takes on the role of a mysterious "Traveler," who embarks on a quest to find their separated sibling.
 

With Ver. 7.0, the seventh nation, "Snezhnaya," has been unlocked. Players will travel through nations with diverse cultures and vast territories, encounter numerous characters, master combat techniques utilizing elemental reactions, and unravel the secrets of Teyvat.
 

Furthermore, through cross-platform data saving and multiplayer features, you can continue your adventure alone or with friends across PlayStation®5, Xbox, PC, Android, and iOS, transcending platform boundaries.
 


 

◆Game Overview

Title: Genshin Impact
Genre: Open World RPG
Supported OS: PlayStation®5/Xbox Series X|S/PC/iOS/Android
Supported OS: Nintendo Switch™
Price: Free to play (with some in-game purchases)
 

◆Click here for the latest information on Genshin Impact

Genshin Impact Official Website:
https://genshin.hoyoverse.com/ja

Genshin Impact Official X (formerly Twitter):
https://twitter.com/Genshin_7

Genshin Impact Official YouTube Channel:
https://www.youtube.com/@Genshin_JP

Genshin Impact Official TikTok:
https://www.tiktok.com/@genshin_jp
 

◆About HoYoverse

HoYoverse aims to provide immersive virtual world experiences to players worldwide. To date, we have delivered various forms of entertainment, including game content such as Genshin Impact, Honkai Impact: Star Rail, Honkai Impact 3rd, Undecided Case Files, and Zenless Zone Zero.
 

Community is at the heart of HoYoverse's service. We are committed to providing a community environment where fans around the world can fully unleash their creativity and talent, and freely share their love for anime, comics, and games. Furthermore, by constantly pursuing cutting-edge game development techniques with unconventional imagination, we have accumulated top-class technology in areas such as toon rendering and cloud gaming.
 

Going forward, we will continue to advance content creation, technology research, and publishing operations through our office operations in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other locations.
 

HoYoverse Official Website:

https://www.hoyoverse.com/ja-jp
 

© COGNOSPHERE

* "PlayStation" and "PS5" are registered trademarks or trademarks of Sony Interactive Entertainment Inc.
*Xbox Series X, Xbox Series S, and Xbox Series X|S are trademarks of the Microsoft group.
*Nintendo Switch is a trademark of Nintendo.

 


Source: PR TIMES press release