TOPPAN collaborates with “Evangelion x Sanrio Characters” at “TOPPA!!! BASE AKIBA,” a shop showcasing new content

TOPPAN Corporation (Head office: Bunkyo-ku, Tokyo; President and CEO: Satoshi Oya; hereinafter referred to as TOPPAN), a group company of TOPPAN Holdings, operates "TOPPA!!! BASE AKIBA" (pronounced: Toppa Base Akiba) (Location: Ecute Akihabara), a shop that collaborates with various content such as anime, games, and artists for different periods to provide new appeal and experiential value of the content.

This time, from Saturday, October 4th to Thursday, October 30th, 2025, "TOPPA!!! BASE AKIBA" will be holding a collaboration between "Evangelion x Sanrio Characters."

"Evangelion x Sanrio Characters" is a collaboration between the popular Japanese sci-fi animation "Evangelion" and the cute designs of "Sanrio Characters," which are widely used both domestically and internationally. Since the first collaboration in 2013, it has garnered support from a wide range of generations.

This time, as a new lineup, collaboration goods will be sold between "Evangelion" characters "Shinji Ikari," "Kaworu Nagisa," "Rei Ayanami," "Asuka Langley Soryu," and "Mari Illustrious Makinami" and "Sanrio Characters" characters "Cinnamoroll," "Kuromi," "My Melody," "Pom Pom Purin," and "Hangyodon."

Additionally, new "Evangelion x Hello Kitty" merchandise, which has already been well-received, will also be available as part of the "Evangelion x Sanrio Characters" collaboration. "TOPPA!!! BASE AKIBA" will offer a real-life experience in a store that expresses the worldview of "Evangelion x Sanrio Characters."

The merchandise to be sold this time will be available at "TOPPA!!! BASE AKIBA" and satellite shops, as well as on the official e-commerce site and Seven Net Shopping.

■ Collaboration between "TOPPA!!! BASE AKIBA" and "Evangelion x Sanrio Characters"

① "TOPPA!!! BASE AKIBA" original goods

[Acrylic art board]

This is an original acrylic art board from "TOPPA!!! BASE AKIBA." The illustration is newly created for this project, with the characters printed large on an A5-sized acrylic board. An "Evangelion x Hello Kitty" design will also be available for purchase.

② "TOPPA!!! BASE AKIBA" advance sale goods

After pre-sale at "TOPPA!!! BASE AKIBA," the product is also scheduled to be sold at Sanrio Anime Store and other locations.

[Trading name acrylic badges]

　This acrylic badge features a nameplate with the name of an Evangelion character, and a Sanrio character peeking out from it. One of five types is included at random.

[Acrylic stand plate]

This acrylic stand plate features newly designed Sanrio characters wearing Evangelion gear. The unique design combines style and cuteness. An Evangelion x Hello Kitty design will also be available.

[Scarf towel]

This muffler towel features a mechanical design that symbolizes the world of Evangelion, and features characters that combine Evangelion and Hello Kitty.

・Goods list introduction site

URL: https://fan-xross-mall.com/lp/evangelion-sanrio_toppa-base

 

① Seven Net Shopping merchandise

In conjunction with the collaboration between "TOPPA!!! BASE AKIBA" and "Evangelion x Sanrio Characters," original merchandise will also be sold on Seven Net Shopping. In the future, it is planned to be expanded to Sanrio Anime Stores and other locations.

*Not sold at Seven-Eleven stores.

[Trading hologram badges]

This is a holographic badge featuring Sanrio characters dressed in Evangelion gear. It fits in the palm of your hand and is 57mm, the standard size for a badge. One of five types will be included at random.

[Acrylic diorama plate]

This is an acrylic diorama plate featuring a newly drawn "Evangelion x Sanrio Characters" illustration. The design is different from the acrylic plates sold in stores, and multiple characters are assembled onto a single plate. An "Evangelion x Hello Kitty" design will also be available for sale.

 

[Mobile accessory case]

This mobile accessory case features a monochrome illustration of "Evangelion x Hello Kitty." The hard pouch can store cords such as AC adapters, chargers, pocket Wi-Fi, and earphones.

 

・"Seven Net Shopping" top page

URL: https://7net.omni7.jp/top

The Seven Net Shopping sales site for "Evangelion x Sanrio Characters" merchandise is scheduled to open at 2:00 PM on Tuesday, October 14th.

 

■ "TOPPA!!! BASE AKIBA" store overview

"TOPPA!!! BASE AKIBA" is a shop that collaborates with various content, such as anime, games, and artists, which change depending on the period, and offers new appeal and experiential value for the content, such as selling original goods and providing a digital photo booth where you can take original photos. Utilizing the know-how and knowledge that TOPPAN has cultivated in the field of marketing for companies, such as creating sales areas and producing goods, and expanding Japanese IP overseas, as well as management and support, the shop will develop various goods and hold events that convey the appeal of the content.

 

Store name: "TOPPA!!! BASE AKIBA"

Location: Ecute Akihabara (1-17-6 Sotokanda, Chiyoda-ku, Tokyo, 1st floor, JR Akihabara Station)

*TOPPA!!! BASE AKIBA is a store located inside the ticket gates.

Business hours: Weekdays 10:00-21:00 / Saturdays, Sundays and holidays 10:00-20:00

"TOPPA!!! BASE AKIBA" official EC site URL: https://fan-xross-mall.com/shops/toppa-base

■ About the collaboration "Evangelion x Sanrio Characters"

"Evangelion x Sanrio Characters" is a collaboration between the popular Japanese sci-fi animation series "Evangelion," which began airing as a TV series in 1995 and is celebrating its 30th anniversary this year, and "Sanrio Characters," a group of characters developed by Sanrio Co., Ltd. in anime, games, theme parks, and more, that are widely supported both in Japan and overseas. The collaboration was launched as an attempt to bring out new appeal and possibilities from both of these popular contents by combining two different atmospheres.

* "TOPPA!!! BASE" is currently a trademark application pending by TOPPAN Holdings Co., Ltd.

*Company names and product/service names mentioned in this press release are trademarks or registered trademarks of the respective companies.

* The contents of this news release are current as of the date of publication and may be subject to change without notice.

That's all