“Bandai Namco Cross Store Atre Akihabara” opens on Thursday, May 16th. Three new official stores also open.


"LoveLive! series official store School idol theater" "Aikatsu! official store" "BN Pictures store"

BANDAI NAMCO Amusement Inc. (Headquarters: Minato-ku, Tokyo / President: Hiroshi Kawasaki) will open the "BANDAI NAMCO Cross Store Akihabara Atre" at Akihabara Atre 1 (Chiyoda-ku, Tokyo) on Thursday, May 16, 2024.

In addition to the "Idolmaster Official Shop" and "Character Pop Store 1st and 2nd stores" currently operating at Atre Akihabara 1, the new store will be renamed "Bandai Namco Cross Store Atre Akihabara Store" and will add the official stores "LoveLive! series official store School idol theater," "Aikatsu! Official Store," and "BN Pictures Store."

◆ "LoveLive! series official store School idol theater

(Love Live! Series Official Store School Idol Theater)

A permanent official store dealing in the Love Live! series. In addition to selling original merchandise, there will also be mini-games where you can win prizes by playing.
In the video area, a 165-inch monitor will show videos related to the work. In addition, new illustrations will be on display to coincide with the opening.

▲Image of the interior
▲Image of the store interior
▲Video area
▲Video area

※The image is an image.

◆ "Aikatsu! Official Store"

This is the official store for the "Aikatsu! Series," which has been loved for over 10 years since its launch in 2012. In addition to selling "All Aikatsu!" items, including limited items only available here, advance items, and items sold at event venues, there will also be standee panels featuring original illustrations, displays of valuable items such as past Aikatsu! cards and live costumes, and monitor projections of past opening and ending videos.

The store is based on the concept of "Always Aikatsu!" and is designed to be a clean and chic space with an Aikatsu! feel that all Aikatsu! fans, from children to adults, can enjoy. It will provide a special experience where you can enjoy all the elements related to All Aikatsu!, which has been developed across cross-media for a long time.
In addition, Data Carddass "Aikatsu!" and "Aikatsu on Parade!" machines will be set up, and as a purchase bonus, customers will be able to relive gameplay using their nostalgic "Aikatsu! Cards"*.

*When using the Data Carddass "Aikatsu!" and "Aikatsu on Parade!" machines, "Aikatsu! Official IC Cards" and "Aikatsu Passes" cannot be used. In addition, Aikatsu! Cards will not be dispensed. Detailed regulations will be announced on the store's website.

[Examples of store-exclusive goods using original illustrations]


SHOP version acrylic stand (1 type)

Price: 1,650 yen


SHOP version acrylic keychain (1 type)

Price: 1,100 yen


SHOP version can badge (1 type)

Price: 550 yen

◆ "BN Pictures Store"

"BN Pictures Store" is an official store that collects merchandise from the animation production label "BN Pictures."
The store will display life-size hero suits from "TIGER & BUNNY," as well as sell original BN Pictures merchandise from series such as "Gintama" and "Sergeant Keroro."

[Examples of merchandise for sale]

Sgt. Frog

Trading mini acrylic stand

3rd edition (10 types + 1 secret type)

Price: 880 yen

About "BANDAI NAMCO Cross Store"

"BANDAI NAMCO Cross Store" will be a real-world touchpoint where customers can "see," "touch," and "experience" characters, products, events, food and drink offered by each company in the BANDAI NAMCO Group, providing a new entertainment experience where various content and customers can come together through the facility.

In addition to the "Official Shop Area" which focuses on merchandise sales and the "Event Area" which hosts exhibitions and experiential events, there will also be an "Amusement Area" and a "Gashapon Area"(※), creating a new entertainment space where various content and customers can "intersect".
*Content varies depending on the facility.

◆ Facility Overview

[Facility name] Bandai Namco Cross Store Atre Akihabara store

[Location] 2F and 3F Atre Akihabara 1, 1-17-6 Sotokanda, Chiyoda-ku, Tokyo

[Business hours] 10:00-21:00

[Opening date] Thursday, May 16, 2024

[Facility configuration] Four official shops, including three new stores, and two event areas

"LoveLive! series official store School idol theater" (2F, new store)

"Aikatsu! Official Store" (2F, new store)

"BN Pictures Store" (2F, new store)

"The Idolmaster Official Shop" (2F, existing store)

"Character Pop Store No. 1" (3F, existing event area)

"Character Pop Store 2nd Store" (2F, existing event area)

[Bandai Namco Cross Store Official Website]


[Bandai Namco Cross Store Official X (formerly Twitter)]

©2013 Project Love Live! ©2017 Project Love Live! Sunshine!! ©2022 Project Love Live! Nijigasaki High School Idol Club ©Project Love Live! Nijiyon Animation ©2022 Project Love Live! Superstar!! ©PROJECT YOHANE ©Project Love Live! School Idol Musical ©Project Love Live! Hasunozora Girls' Academy School Idol Club ©BNP/BANDAI, DENTSU, TV TOKYO ©BNP/BANDAI, DENTSU, TV TOKYO, BNArts ©BNP/AIKATSU 10TH STORY ©Bandai Namco Pictures Inc.