Maid cafe “Athome Cafe” The largest new store ever to become a new flagship store will open in February 2022 on the 5th floor of AKIBA Cultures Zone in Akihabara! !!

Athome Cafe, Akihabara has decided to open a new store for the first time in about 4 years!

Maid cafe "Athome Cafe", which has 8 stores in Akihabara and Osaka, will be the 9th store in Japan and the 7th store in Akihabara on the 5th floor of AKIBA Cultures Zone in February 2022. We will open it.

Infinia Co., Ltd. (Chiyoda-ku, Tokyo, CEO: Takaki Fukasawa), which operates a maid cafe "Athome Cafe" in Akihabara and Osaka, was the 9th store in Japan and the 7th store in Akihabara in February 2022. We will open a new store. The new store will open on the 5th floor of AKIBA Cultures Zone (1-7-6 Sotokanda, Chiyoda-ku) next to the Mitsuwa Building (1-11-4 Sotokanda, Chiyoda-ku), where the main store of Athome Cafe is currently located. It will be the flagship store with the largest number of seats ever, such as dividing one floor into two store spaces and setting up a general reception.

Athome Cafe opened its first store, "Athome Cafe Donki Store," on the 5th floor of the Don Quijote Akihabara Store Building in August 2004, and has been operating for 17 years since then. Currently, we have 6 stores in Akihabara. In 2019, it opened its first store in Nipponbashi, Osaka, and has operated two stores so far. Started the service of "Mu Cafe". We have endeavored to popularize maid cafe culture as a representative of "maid cafe", which has become one of the pop cultures that originated in Japan and is now attracting attention overseas.
In addition, even though it has become difficult to provide conventional services due to the Corona disaster since last year, we have devised various new services and have endeavored to improve the services to meet the needs of our customers.

And this time, in Akihabara, it has been decided to open a new Athome Cafe store for the first time in about 4 years.
The new store will be located on the 5th floor of AKIBA Cultures Zone, and the store space divided into two will have the largest number of seats in history, and a general reception desk will be set up to guide customers to the store. In addition, the Athome SHOP, which was previously set up on the 2nd floor of the Akihabara main store, will be expanded in space and moved to the new store floor.

The store space has two sections on the same floor, and a large LED display is set up on the stage inside the store, and other facilities that will enable the provision of various entertainment in the future are available.

The new pink-based store floor is a space where you can fully experience "Moe," which is the concept of a home cafe, from the entrance to the reception, shops, and details inside the store, and many domestic customers. In addition, the interior will be decorated with various tastes to become a popular tourist base even when the number of tourists from overseas increases in the future.

<Comment by Takaki Fukasawa, President and CEO>
Athome Cafe, like many other restaurants, was hit hard by the spread of the new coronavirus infection. The number of domestic and foreign tourists, which was visited by more than 10,000 people every month, decreased by 80%, and the business survival was at stake for a while. Is regaining its bustle. Especially on holidays, many "masters and young ladies" came to the store, and it took a long time to enter the store.

Against this background, we have decided to open a new store in Akihabara, where our store is located, so that we can welcome our husbands and daughters in a wider space and with plenty of seats.

As a flagship store that brings together the entertainment know-how that we have cultivated so far, we aim to become the ultimate landmark in Akihabara, where not only fans but also men and women of all ages can experience the extraordinary world of maids.

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□ Overview of new store
Store name: Athome Cafe AKIBA Cultures Store
Opening time: Scheduled for February 2022 (* 1)
Address: 1-7-6 Sotokanda, Chiyoda-ku, Tokyo AKIBA Cultures Zone 5F
Regular holiday: undecided
Business hours: Weekdays 11: 00-22: 00, Saturdays, Sundays, and holidays 10: 00-22: 00 (* 2)
* 1 The opening time is subject to change depending on the situation.
* 2 Business hours are subject to change depending on the situation. Please check the official website for details.

□ We have also started recruiting new staff (maids) when the new store opens.
We are aiming to hire a large number of new staff, and we plan to hold a company information session regarding hiring in the future.
(Details will be posted on the official website of Athome Cafe as soon as it is decided)
https://www.cafe-athome.com/recruit/

<Athome Cafe>
A maid cafe that gave birth to the magical "Moe Moe Kyun" with love. Received the 2005 U-Can Buzzword Award Top Ten for the word "Moe" that was popular mainly on the Internet. In June 2019, the legendary maid "hitomi" who appeared in Professional Work Style (NHK) will be the chief branding officer.

The first store was founded on the 5th floor of the Don Quijote Akihabara store building in 2004, and currently has eight stores nationwide. In 2020, we will open a virtual store "Virtual Athome Cafe" that operates on the Metaverse. In April 2021, the first permanent collaboration cafe "Pompom Pudding Cafe x Athome Cafe" was opened in Harajuku.

Athome Cafe offers extraordinary entertainment starting with "Welcome back" with the concept of "maid and master / lady". We will strive to further improve the brand value so that women and children of all ages can enjoy it with peace of mind.