[Make “tea split” a national drink! ] The Japan Ochawari Association was launched, and the “Ochawari PASS” subscription started on January 27th. We are looking for members and affiliated stores.

A subscription service that allows you to easily enjoy tea splitting anytime, anywhere

Sanmere Co., Ltd. is a member of the Japan Ochawari Association (Headquarters: Meguro-ku, Tokyo, Representative Director Tomotaka Tajimi), and is a subscription service "Ochawari" where you can enjoy Ochawari for 550 yen (tax included) per month. "PASS" will be available from January 27, 2022.

The Japan Ochawari Association is an organization organized by people who can be happy just by drinking "Ochawari". Kenji Shintani, CEO of Craft Tea Co., Ltd., which operates the Japanese tea brand "CRAFT TEA" aiming to revitalize the tea industry, and AP Holdings Co., Ltd. (President and CEO) pursuing the ideal form of food. CEO: Hisashi Yoneyama, Headquarters: Toshima-ku, Tokyo, hereinafter referred to as APHD) Executive Officer Masashi Yokozawa will be appointed as a director, and Tomotaka Tajimi, the representative of the Company, will become the representative director and will start full-scale nationwide dissemination activities in the future. ..

Isn't tea splitting the new trend following highball and lemon sour? It was in 2019, three years ago, that it began to be mentioned in various media. At the timing when the signs of fashion are beginning to appear at the beginning of the year, the ongoing corona sickness has begun, and the world is spreading to the point of drinking, not the dimension of tea splitting. Although the situation is still uncertain, in order to make 2022 the "first year of tea splitting", we have gained a strong ally of Craft Tea and APHD, and we are going beyond the barriers of stores and companies to create the next boom. I will give it to you.

Up until now, we have endeavored to increase awareness of "tea splitting" in addition to offering it at our own stores.
In the summer of 2020, we will publish the methods and tips for enjoying tea splitting at each home in articles collected from our SNS and other media.
In July 2021, we jointly developed "CRAFT TEA Ochawari" as a featured product of the night business format that Craft Tea will develop in the future (* 1). The product will be offered at Craft Tea stores, and on November 8, 2021, it will be available at 19 stores of the 48 fishing grounds operated by APHD (* 2).

The activities of the Japan Tea Split Association are suffering from a decrease in cultivated area and production, a slump in tea prices, a shortage of successors, and an increase in abandoned cultivated land due to increased consumption due to increased awareness of tea splits. It also includes the desire to liven up the atmosphere. In the future, we will actively promote tea-wari from all sides through the establishment of a certification system and the holding of festivals, in addition to the "Tea-wari PASS".

(* 1) The first collaboration between the single-origin Japanese tea brand "CRAFT TEA" and the tea-breaking pioneer "Chawari"! A POP UP SHOP will be held at Chawari Daikanyama for a limited time from July 2nd to July 11th.
https://prtimes.jp/main/html/rd/p/000000003.000052312.html

(* 2) Started offering "CRAFT TEA Ochawari" at 19 fresh fish izakaya "48 fishing grounds". It will be released sequentially from Wednesday, November 10th.
https://prtimes.jp/main/html/rd/p/000000021.000076284.html

• What is "Ochawari PASS"?

This is a subscription service operated by the Japan Tea Discount Association, where you can enjoy tea splits at a great price. With a monthly membership fee of 550 yen (tax included), you can receive the benefits of each member company of the Japan Tea Discount Association (such as "1 free tea split" or "half price for any number of cups"). * The content of the benefits varies depending on the member store.

<Click here to apply for the Ochawari PASS>
https://ochawari.or.jp/pass

• Stores where Ochawari PASS can be used

As of January 27, it can be used at 24 stores, mainly in Tokyo.

<Our store>
[Bonus] 1 free cup of tea
Chawari Gakugei University / Chawari Meguro / daikanyama.Pink

<Other companies' stores>
[Bonus] Half price for all tea splits, draft beer, and highballs
CRAFT TEA Ginza
[Bonus] 1 free cup of tea
48 Gyojyo Kudanshita Store / 48 Gyojyo Chofu Ekimae Store / 48 Gyojyo Shinagawa Store / 48 Gyojyo Kawasaki Store / 48 Gyojyo Ikebukuro East Exit Store / 48 Gyojyo Ekinia Yokohama Store / 48 Gyojyo Sanno Park Tower Store / 48 Gyojyo Uchiyukicho Store / 48 Gyojyo Machida Ekimae Store / 48 Gyojyo Nishi Shinjuku Store / 48 Gyojyo Fuchu Store / 48 Gyojyo Omiya West Exit Store / 48 Gyojyo Musashikosugi North Exit Store / Nakizakana Kagurazaka / Nakizakana Shinjuku / Standing Sushi Yokocho Koenji Pal Store Town store / Tetsunoie / Nihonbashi Suminoei / Sushi restaurant Tsukada

* The number of stores that offer this service will be gradually expanded.
* Please check here for the latest available stores.
https://ochawari.or.jp/pass

• Overview of recruitment of affiliated stores

We are looking for merchants tea allocation and to provide a "tea-breaking PASS".
By joining, the effect of member visits can be expected.
The burden on the member store is
・ Preparation of benefits for Ochawari PASS members who visit our store
・ Recruitment of tea split PASS members at our store
It is two points. (* There is no financial burden)

<Inquiries regarding recruitment of member stores>
https://ochawari.or.jp/contact

• Overview of Japan Tea Splitting Association

"name"
Japan Tea Split Association

"Representative Director"
Tomotaka Tajimi (CEO of Sanmere Co., Ltd.)

"director"
Masashi Yokozawa (Executive Officer of AP Holdings Co., Ltd.)
Kenji Shintani (CEO of Craft Tea Co., Ltd.)

"location"
2-20-19 Takaban, Meguro-ku, Tokyo

"Main business contents"
・ Promotional activities for tea splitting
・ Activities to raise awareness of tea splitting (management of events, competitions, etc.)
・ Recruitment and operation of "Ochawari PASS" ( https://ochawari.or.jp/pass)

"website"
https://ochawari.or.jp/

• Company profile

"Company name"
Sanmere Co., Ltd.

"CEO"
Tajimi Tomotaka

"location"
1-28-21 Amanuma, Suginami-ku, Tokyo

"website"
https://sang-mele.co.jp/

"Business description"
・ Operation of 100 kinds of tea splits and 100 kinds of fried chicken bar "Chawari"
・ Operation of "daikanyama.Pink", a bar for horse meat and rosé wine
・ Support for business format development of various restaurants such as bars and pubs