A tea store in love with tea “THE ALLEY” x animation “GREAT PRETENDER” tie-up project started from 9/3 (Thu) at limited stores!


We will be selling tapioca milk tea with the original collaboration variety sticker and holding a limited-time POP UP shop at the Harajuku and Akihabara stores.

The authentic tea store "THE ALLEY" ( http://www.the-alley.jp/ ), which falls in love with tea, is being broadcast on Fuji TV "+Ultra" every Wednesday from 24:55. Broadcasting at each station (Kansai TV / Tokai TV / TV West Japan / Hokkaido Cultural Broadcasting / BS Fuji)
We will collaborate with "GREAT PRETENDER" ( https://www.greatpretender.jp/ ), which is currently being distributed on Netflix.

The anime's protagonist Masato Eedamura (Edamame) and Laurent were drinking "ALL tapioca milk tea L size" from THE ALLEY
In commemoration of the appearance in the main story, "Tapioca milk tea L size" with a novelty sticker will be on sale at 7 stores for a limited time.

Tie-up period
Thursday, September 3, 2020 – Thursday, September 17, 2020
POP UP store
Harajuku store/Akihabara store
Stores targeted for products with novelty
Harajuku store, Akihabara store, Newman Yokohama store, LUMINE Omiya store, NU Chayamachi store, Sannomiya store, Sanagi truck
*Distribution will end as soon as the novelty runs out.

  • Tapioca milk tea with novelty sticker L size 780 yen (excluding tax)

Original sticker with main characters as stickers

THE ALLEY” You can choose from five types of tea leaves.

L size with plenty of tapioca is a popular item of this season.
Royal No. 9… Original black tea based on Assam tea with a hint of berry scent
Assam…Crimson Assam tea is a rich black tea with a rich aroma and richness.
Tetsukannon… Rich oolong tea with a rich roasted aroma of charcoal
Koyama Green Tea… A refreshing green tea with the scent of jasmine flowers.
White peach oolong… A refreshing oolong tea with a soft scent of white peach spread in your mouth.

  • In the Harajuku and Akihabara stores, the art of "GREAT PRETENDER" will be displayed inside the store.

THE ALLEY Harajuku
1-14-30 Jingumae, Shibuya-ku, Tokyo WITH HARAJUKU B2
Business hours: 11:00-21:30

THE ALLEY Akihabara
4-6-10 Sotokanda, Chiyoda-ku, Tokyo
Business hours: 11:30 -21:00

  • Work information



■ concept

It's time for Tea
A beautiful life in which you fall in love with tea

"I'm surprised when I drink it for the first time, I like it when I drink it twice, and I miss it when I drink it three times." This is the beginning of "THE ALLEY".
Our "THE ALLEY" idea is "not just a drink stand, but the key to a door that leads to a truly wonderful life."
We believe that a good drink is not just a taste but a touch of life.
Drinking tea will fill your heart and you will be happy to taste it.
The mysterious world that can't be described in words that lurked in your heart.
Let's describe your beautiful life through "THE ALLEY" drink.

■ "THE ALLEY" Japan Official Website http://www.the-alley.jp
■ "THE ALLEY" global site http://www.the-alley.world/
■ "THE ALLEY" Japan Instagram https://www.instagram.com/thealley.jp/
■ “THE ALLEY” Japan Twitter https://twitter.com/ThealleyJ