[Uoya Iccho] Shinpei Kurihara’s “Uomeshi” set meal will be on sale from October 5th (Monday) at sashimi izakaya “Uoya Iccho” nationwide.

-A collaboration menu "Uomeshi" set meal with Shinpei Kurihara is now available-

Iccho Co., Ltd., a subsidiary of Via Holdings Co., Ltd., will offer a collaboration menu with chef Shinpei Kurihara at the sashimi izakaya "Uoya Iccho" nationwide from October 5th (Monday) to December 30th (Wednesday). It will be on sale for a limited time. Three set meals that mainly use Hokkaido's representative fish atka mackerel, "hokkemeshi", "mackerel mirin dried", "squid and shrimp frit", and "buri radish tempura" for a wide range of generations including young people and women We propose a new way to enjoy "fish meal".

Shinpei Kurihara, a cook, has been active in TV and magazines, such as appearing regularly on the Sunday lunch cooking program "Danshi Gohan" (TV Tokyo series), and simple and familiar recipes are popular. This was the second collaboration between Mr. Kurihara and "Fish and Iccho", and the previous "Feast Zangi (fried chicken in Hokkaido)" was also very popular.

For a limited time from October 5th (Monday) to December 30th (Wednesday), we will release three items, "Saba Miso Dried Set Meal", "Squid and Shrimp Frit Set Meal", and "Buri Daikon Tempura Set Meal". .. It is a fish dish that makes you feel relaxed and nostalgic, and you can enjoy three different ways to enjoy one dish. First, put the main side dish on top of the atka mackerel and enjoy it, then add your favorite condiments to change the taste. The last is a set meal that can be eaten as a dashi-tightened chazuke.

In this "Fish Meshi", Mr. Kurihara and "Fish and Iccho", which has many male fans, are jointly developing, and by proposing an unprecedented way to enjoy fish eating, fish dishes are aimed at younger generations and female customers. We will disseminate the charm of.

Shinpei Kurihara x Fish and Iccho Collaboration Menu

"Mackerel mirin dried set meal" 1,280 yen (excluding tax)

"Squid and shrimp frit set meal" 1,280 yen (excluding tax)

"Tempura set meal of yellowtail radish" 1,280 yen (excluding tax)

■ Sales period
October 5th (Monday) -December 30th (Wednesday), 2020

■ Stores
13 "Fish and Iccho" stores nationwide
* Excluding some stores.
* Please refer to the attached sheet for a list of stores.

■ Sales time zone
All day sale from lunch to dinner

Shinpei Kurihara Profile

Cook. The eldest son of the cook Harumi Kurihara. Father of one child.

President of Yutori Space Co., Ltd. While being involved in the management of the company, he has been active mainly in television and magazines as a cook, making use of his cooking skills, which he has been good at since he was a child. Taking inspiration from delicious food and sake from all over the country that I visit for work, I propose recipes that can be used as side dishes and snacks for rice.

His books include "Shinpei Kurihara's Tamagohan" (Yama-kei Publishers) and "Sake, Cooking, and Humanity. "Aomori Hen" (Shufu to Seikatsusha), "Shinpei Kurihara's Kobentou" (Yama to Kayasha), "Men's Rice Book" (KADOKAWA), Even men who are new to cooking can enjoy with their children There is a recipe book "Shinpei Kurihara's Special" Daddy Rice "" (Kodansha) that you can challenge.
On October 26, 2020, his latest book, "Delicious appetizers (snacks) go well with white rice. ] (Heibonsha) is on sale.

From May 2020, the YouTube channel "Shinpei Kurihara Feast Channel" was opened.

What is "fish and one chome"?

The sashimi izakaya "Uoya Iccho", which originated in Hokkaido, is a izakaya with the concept of "Hokkaido delicious fish", where you can enjoy Hokkaido's specialty dishes with a selection of fresh seafood from ports around the country including Hokkaido. It has been well received as. In addition, we have a large number of private rooms and tatami rooms that can be used in a variety of situations, from banquets for 100 people to dinners with close friends for about 10 people. Aiming to realize "fresh", "exciting" and "surprise" that can only be enjoyed with "fish and one chome", the chef who is proud of one chome welcomes you every day by refining their cooking skills. We are developing 17 stores mainly in Hokkaido and the Tokyo metropolitan area. (As of August 18, 2020)
URL http://www.via-hd.co.jp/brand/iccho/

Details of the store

【Tokyo】
・ Ginza Main Store 1-2-3 Ginza, Chuo-ku, Tokyo Under the Tokyo Expressway, 2nd floor on the Chuo-dori side
・ Akihabara Store 3-15-1 Sotokanda, Chiyoda-ku, Tokyo Akihabara Place 3F
・ Otsuka store 2-45-8 Minami-Otsuka, Toshima-ku, Tokyo Otsuka NS Building B1F
・ Uguisudani Store 1-1-21 Negishi, Taito-ku, Tokyo Eiraku Building 4F
・ Shinjuku Sankocho Store Bigs Shinjuku Building B1 2-19-1 Shinjuku, Shinjuku-ku, Tokyo
・ Shinjuku West Exit Store Shinjuku Building B3, 1-8-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo
・ Omori Bellport Store 6-26-2 Minamioi, Shinagawa-ku, Tokyo Omori Bellport D Building 2F
・ Tokyo Nihonbashi Store Nihonbashi Front B1 3-6-2 Nihonbashi, Chuo-ku, Tokyo
・ Machida store 6-9-19 Haramachida, Machida-shi, Tokyo Kobiruna Machida 5F

【Kanagawa Prefecture】
・ Kawasaki Isago Store 2-4-17 Isago, Kawasaki-ku, Kawasaki-shi, Kanagawa Cassia Kawasaki B1
・ Kawasaki Nikko Hotel Store Kawasaki Nikko Hotel 4F, 1 Nisshin-cho, Kawasaki-ku, Kawasaki-shi, Kanagawa

【Saitama】
・ Urawa store 2-3 Primrose BF-1, Higashitakasago, Urawa-ku, Saitama-shi, Saitama

【Hokkaido】
・ Sapporo Station Store Kita 6 Jonishi 1-chome, Kita-ku, Sapporo-shi, Hokkaido Under the JR elevated

Company Profile

[Company name] Iccho Co., Ltd.
[Dwelling place] 519 Wasedatsurumakicho, Shinjuku-ku, Tokyo Waseda Matsuura Building 2nd floor
[Establishment] December 14, 1978 [Table] Kenichiro Kusumoto, President and CEO
[Business description] Development of restaurant business
[Store] Sashimi izakaya "Uoya Iccho", great sashimi and smoked highball "Hokkaido Iccho"
[URL] http://www.via-hd.co.jp/company/iccho/